Marketing SaaS provider Springbig is offering three new tools to licensed cannabis retailers: An email engine, digital wallet notifications and data-driven campaign builder.
The goal is to provide Cannabis sellers with “the most sophisticated and functional tools to candidly communicate with their evolving consumer audiences,” says Sam Harris, co-founder and head of product of Springbig.
The company’s email marketing engine allows retailers to drag and drop graphics, edit colors and fonts, insert buttons, and access other creative tools to design customized emails that mirror mainstream marketing campaigns, the company says.
In addition, the email engine can incorporate retailers’ loyalty programs into email campaigns.
The firm also has a Member Offers feature that helps dispensaries compliantly send promotional notifications directly to customers’ digital wallets even if they have opted out of SMS marketing messages, it adds.
Cannabis brands can use this tool to make offers unique offers based on age, location, occupation, and lifestyle preferences.
Meanwhile, a feature called Campaign Caddie enables dispensaries to develop cost-effective data-driven marketing campaigns. Users can leverage performance indicators based
Recently, Springbig completed integrations with Olla, POSaBIT Weedmaps Store, Tymber and Greenline, and launched of its re:source loyalty app.