• by Ray Schultz , July 12, 2022

A new customer engagement platform that powers interactions between consumers and brands has been unveiled by Braze.

The new product, Braze Canvas Flow, is an enhancement to Braze’s no-code visual development tool. It provides an updated user interface, real-time orchestration and personalization features, and enhanced experimentation and versioning capabilities, the firm says. 

 The company claims that Canvas Flow unites owned and paid channels throughout a dynamic customer journey. It allows marketers to use cross-channel interaction, behavior, and preference data to serve customers with relevance wherever they are — email, SMS, mobile, web channels, or paid social. 

The objective is to help brands “get started faster, and build sophistication while expanding to a cross-channel strategy—allowing them to deliver the cohesive and personalized experiences that customers have come to expect.” states Kevin Wang, senior vice president, product at Braze

Canvas Flow allows marketers to  design, visualize, and launch customer journeys from a drag-and-drop interface, while breaking down silos between data and creative teams, with no code required, the firm says.  

One client is car-wash firm EverWash. Braze helped it to“effectively organize our data and have it streamed directly into the platform,” says Max Pulcini, director of marketing and communications at EverWash. 

From there, EverWash “set up push notifications, developed an SMS strategy, and began creating dynamic customer journeys using Braze Canvas Flow,” Pulcini adds. 

The result: “Our membership lifespan is up by an average of one month, our monthly recurring revenue is up 30.3%, and 30-member retention is up 7%," Pulcini continues.