Private equity firm Beringer Capital has acquired a majority stake in Dig Insights, a Toronto-based company that provides consumer insights, market research consulting and tools for use in
targeting and analysis. Terms were not disclosed.
Dig Insights serves brands in several sectors, including CPG, QSR, alcohol, cannabis, tech, telecom, retail and financial
services.
The company says it helps clients understand and anticipate consumer behaviors via its SaaS platform Upside. It now has 200 employees and operations in
oronto, Vancouver, Chicago, and the UK, and successful research engagements in over 46 countries.
Dig Insights hopes to leverage Beringer’s “value creation methodologies to
introduce new and innovative ideas,” states Paul Gaudette, CEO of Dig Insights.
Beringer specializes in the information, marketing and
technology sectors.
Canaccord Genuity served as financial advisor to Dig Insights.