WordPress VIP Integrated With Salesforce Marketing Cloud

WordPress VIP, a tool that allows marketers to create content for email and other channels, is now available in the Salesforce AppExchange. 

The tool has been integrated with Salesforce Marketing Cloud, thanks to a partnership between WordPress VIP, Salesforce and WordPress VIP Gold Agency Partner rtCamp.

According to WordPress VIP's recent Content Matters 2022 Report, 78% of B2C and B2B marketers use email as a primary distribution channel for their content. But the process can be arduous, involving copying and pasting, the company says. 

WordPress VIP for Salesforce allows users to access web content from WordPress within Marketing Cloud’s Email Studio. They can choose the content, accessing individual pieces or categories to meet the needs of the campaign. 

They can also format content, choosing featured images and excerpts, the number of columns (two or three) and title as well as excerpt colors. 

"Our integration with Salesforce Marketing Cloud lets marketers build better, more engaging email campaigns by integrating their CMS directly with Salesforce Marketing Cloud, activating their content to build emails that convert,” says Nick Gernert, CEO of WordPress VIP.

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