• by Ray Schultz , September 22, 2022

Anteriad and TransUnion have united to provide Anteriad’s audience data on TransUnion’s TruAudience Data Marketplace.

The goal is to help B2B brands “accurately reach their audiences in a new context that can move more leads down the funnel,” says Todd Love, chief commercial officer at Anteriad. 

Love notes that “CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition.”  

TruAudience provides scalable identity to fuel audience targeting and engagement across offline, digital and streaming channels, the company says.

Anteriad works with B2B marketers in the technology, fintech, healthtech, IT, logistics and martech verticals. It serves such brands as IBM, Microsoft, Forbes, SHRM, and Lenovo.

The company claims to track 500 billion buyer-related signals per month on its Anteriad Marketing Cloud platform, Its targeting products are customized to cover Account Based Marketing (ABM), B2B intent and technographic and firmographic traits. 

“B2B media buyers and sellers want the ability to transact on Connected TV and streaming audio with precision targeting at scale,” observes Michelle Swanston, vice president of media and entertainment and Head of Data Marketplace at TransUnion.

The TruAudience Data Marketplace is a destination for buyers and sellers of third-party audiences.