Fan engagement platform Fandom has acquired a slew of massive entertainment and gaming brands from Red Ventures in a deal that is worth about $55 million.
Brands include GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine. Fandom will now rank as the #14 ad-supported site in the United States.
The acquisition will combine Fandom’s 300 million monthly active users, 250 thousand Wiki communities and 40 million pages of content with these brands’ 46 million monthly active users, for a cumulative reach of about 350 million.
“Gaming is one of our largest audiences at Fandom,” the company told Kotaku. “We have 115 million gaming fans across 17 million pages of content and more than 100,000 gaming communities on our platform. So the addition of GameSpot and the other gaming sites will help us super serve gaming fans even more deeply in addition to the library of gaming reference content we currently have.”
According to a recent statement, the company will aim to use the new platform as a way to “drive engagement across every step of the consumer journey,” including reference, community, trends, ratings, reviews, news and commerce.
The addition of gaming, movie and TV platforms will extend Fandom’s 360 programs
for its advertising partners, including game publishers, studios and streaming services, as well as enhance the data and insights within FanDNA, the company’s proprietary data platform.
Fandom will add the acquired companies to its existing business titles, including ScreenJunkies and its ecommerce video game retailer Fanatical.