Gin Up: Stanley Tucci Makes It A 'Martini Night'
- by Fern Siegel , October 31, 2022
The martini has always been stylish, but it's making an added splash this year.
In honor of the classic cocktail, Tanqueray No. TEN, actor and foodie Stanley Tucci, star of "Searching for Italy" on CNN, is featured in the “Make It A Martini Night” campaign.
Anomaly New York did the TEN campaign for the premium, small batch gin with a juniper flavor. The work, two 15-second spots, runs on Tanqueray's social channels in the U.S.
“I’m a big fan of the martini. There is something about a martini’s simplicity and classic elegance, while being modern at the same time,” said Stanley Tucci. “Made with No. TEN, a martini rises in stature, and that’s why bartenders like to use it.”
Tanqueray No. TEN is made using whole citrus fruit — including fresh white grapefruit, lime and orange. And while No. TEN can be enjoyed in various cocktails, it's often served as a martini, with a grapefruit twist.
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“The martini has become the de facto ‘it’ cocktail of 2022,” says Christina Choi, senior vice president, gin, tequila and breakout growth brands at Diageo North America, which owns the spirit. “With his quiet sophistication and natural charm, Stanley Tucci is the perfect creative partner for us.”
Tucci’s signature martini: Pour 1.5 oz. Tanqueray No. TEN into a shaker with ice and add .25 oz of dry vermouth. Stir until perfectly mixed using a bar or teaspoon. Strain into a chilled martini glass and garnish with a twist of grapefruit peel.
