• by Steve McClellan  @mp_mcclellan, October 31, 2022

Independent Out of Home media agency Talon America has been appointed U.S. OOH media agency partner by Krystal Restaurants.

Krystal operates nearly 300 restaurants across 9 southern states and the chain is expanding its menu and locations.

The agency was selected to develop and execute OOH campaigns for its new premium sandwich, the “Side Chik,” and support overall brand and growth goals. It will utilize its tech platform to drive foot traffic and sales to specific restaurant locations.

“As we continue to expand our restaurant locations and menu offerings, we’re refocusing our investments in OOH as an integral part of our omnichannel strategy for driving awareness, engagement, and conversion,” said Casey Terrell, Chief Marketing Officer of Krystal Restaurants. “We’re impressed with Talon’s OOH expertise, data, and technology capabilities that can deliver precision targeting and measurable performance outcomes in creative OOH campaigns to support our growth.”

Talon will deploy an OOH format mix of static and digital billboards, spanning digital bulletins, posters, transit shelters, gas station video networks (GSTV), and others.