The Chicago Auto Show and Association of National Advertisers are partnering once again to recognize influencer marketing.
This year’s award will highlight campaigns with a special emphasis on reaching diverse audiences, including women, BIPOC and LGBTQ. This year marks the fourth year of the award, says Leah Marshall, senior director, influencer marketing at the ANA.
Campaign submissions are being accepted through Jan. 23 for the 2023 Driving Influence Award.
A winner will be announced in conjunction with the Chicago Auto Show's media preview Feb. 9-10.
"With brands' growing emphasis on reaching GenZennial consumers authentically and creatively, this year's emphasis on campaigns designed to reach BIPOC and LGBTQ audiences couldn't be more aligned with the ANA's goals around inclusive and representative marketing,” Marshall says in a release.
To be eligible, the campaign must have launched on or after Jan. 1, 2022, and ended by Dec. 31, 2022.
The campaign needs to be focused on reaching a diverse audience and must have leveraged the influencer's social media channels and audience to promote an automotive product or service.
Finally, the campaign must demonstrate measurable results. The ANA judges will be looking for strategy, creativity and results.
Last year’s award went to Honda for its "Drive Your Fun" digital campaign for the Honda Civic sedan, which was made entirely by content creators.