• by Fern Siegel , January 6, 2023

Brandience has been awarded agency-of-record for Biggby Coffee, a first for the client, which includes its Cincinnati co-op, a 16-store Greater Cincinnati footprint with locations in Northern Kentucky, Cincinnati’s East Side and the Northern Corridor to Dayton, Ohio.

A Cincinnati-based full-service marketing agency, Brandience will oversee all aspects of paid advertising and marketing, including media buying, planning, placement, sponsorships, digital and brand creative.

Brian McHale, CEO Brandience, said: “Biggby Coffee is such a strong fit for us. It will allow us to leverage our deep experience in both restaurant and franchise marketing.” 

Biggby entered the Cincinnati markete in 2013 with a single location. Now, the franchise has the Biggby Coffee brand in more than 300 cafes in states across the Midwest and South.

Brandience's client work includes Skyline Chili, Tropical Smoothie Café, Papa John’s and AAA/Bob Sumerel Tire & Service.