Following on the heels of Netflix’s sharply higher subscriber results and stock-market price gains of last week, other media companies -- and wannabe streaming services -- have also seen stock prices climbing.
Analysts believe streaming services that are competitors to Netflix will also see strong subscriber results in upcoming company earnings releases.
JP Morgan believes Paramount Global's Paramount+ will have record subscriber additions in its fourth quarter, with Warner Bros. Discovery streaming services -- HBO Max and Discovery+ -- adding one million new subscribers collectively, according to CNBC.
Netflix grew 4.4% on Monday to close at $357.42, while Paramount Global was up 4.2% to $21.16 and Warner Bros. Discovery was 3.8% higher to $13.51, Fox Corp. improved 3.3% to $30.69, Comcast Corp. grew 2.3% more to $40.26 and Walt Disney added 2.1% to close at $105.69.
Even the troubled AMC Networks -- a midsized TV network group with slow-growing streaming networks -- gained 2.5% on the day to close at $5.66.
Two streaming distributors of video content -- Dish Network (which has Sling TV) and Roku -- made gains.
Dish added 4.8% to $14.56, while Roku was up 4.3% to $54.64.
The Trade Desk, the demand-side ad platform that has increased its focus on connected TV (CTV) business through deals with media companies, was 3.6% higher to $47.19.
Last week, Netflix shocked the industry with subscriber gains of 7.7 million in its fourth-quarter period. This pushed up its stock -- as well as that of its competitors -- over the last several days.
Netflix says it has 231 million global subscribers, while Walt Disney says Disney+ has 164 million with Hulu at 47 million.
For Warner Bros. Discovery, HBO Max is at 95 million subscribers, and NBCUniversal's Peacock is at 18 million.
CNBC estimates that Amazon Prime Video has 200 million subscribers.