• by Karlene Lukovitz  @KLmarketdaily, February 8, 2023

Sports streaming group DAZN has secured the rights to stream National Football League games to most of the world for 10 years, as the exclusive home of the NFL’s Game Pass International (GPI) service. 

The deal includes the playoffs, regular season and post season, including the Super Bowl, starting with the 2023 season. The terms of the agreement were not disclosed. 

NFL GPI will be available through the DAZN app as a standalone subscription or an add-on to an existing DAZN package to customers in more than 200 countries and regions, excluding China. 

The deal, which follows the NFL’s streaming deal with Amazon’s Prime Video for “Thursday Night Football,” is another example of the league’s rapid expansion into the streaming distribution channel in response to the rapidly shrinking subscriber bases for traditional cable and satellite. 

DAZN's data-driven technology, global distribution network and marketing capabilities will help the NFL grow and engage new audiences internationally over the next decade, said NFL Commissioner Roger Goodell. 

"Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN's innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans,” he stated in announcing the deal. 

“I am confident that we will deliver a superb experience for NFL fans, while helping the league engage new markets and demographics in the sporting phenomenon that is NFL,” added DAZN CEO Shay Segev.