• by Fern Siegel , March 1, 2023

Musicnotes, the digital sheet music retailer, appointed Planet Propaganda as its first brand strategy and creative AOR. The full-service agency is based in Madison, Wisconsin.

The agency won the account after a competitive review. A new brand platform and identity, including an integrated advertising campaign and new logo, are expected in the third quarter.

Musicnotes' app and site gives musicians legal access to a library of digital sheet music. The company works with publishers, arrangers and artists to fairly compensate creators.

Duncan Hearn, senior director of marketing and CX for Musicnotes, said: "We genuinely value having a local partner here in Madison, Wisconsin, that understands our goals and can deliver on a global scale.”

Founded in 1998, Musicnotes has a catalogue of more than 400,000 arrangements, as well as sheet music apps for iOS and Android devices. Musicnotes has sold 60 million downloads to 9 million customers since its inception.

Planet Propaganda has done work for various brands, including Duluth Trading Company, Jersey Mike’s Subs, J-B Weld and Smithworks Vodka.