Mark Yesayian has been promoted to Chief Strategy Officer at the Portland, Oregon-based Rain the Growth Agency, an integrated DTC ad agency.
He is tasked with handling both growth initiatives and strategy for the company.
“Since Mark joined the agency in 2013, he has continuously championed the evolution of agency offerings and internal technology solutions to advance client work and drive agency growth,” said Jane Crisan, Rain the Growth Agency Chief Executive Officer.
Serving as Chief Digital Officer since 2021, Yesayian will also lead the Digital Center of Excellence and continue providing client executive leadership. Over the last 10 years, he has enlarged the agency's efforts in programmatic video and display, OTT, paid social, paid search, ecommerce site development, digital creative and customer relationship management (CRM).
Accounts he has led include Humana, USAA, and Chervon, parent company of EGO and SKIL.
Before joining the agency, Yesayian served as president of the Ryan Partnership and held executive leadership roles at Digitas, Ogilvy, and MEC/Mediaedge:cia. Brand work has included AT&T, American Express, Dell, Wells Fargo and Charles Schwab.
Also joining the Digital Center of Excellence is new vice president of digital media, Ryan Gilbert. He is currently responsible for managing the digital video, paid search, social media, programmatic and digital media strategy practice areas. He was previously with Publicis Groupe, with a focus on integrated media plans.
Current Rain the Growth Agency clients include Humana, Lending Tree, CenterWell and 1-800 Flowers.
It's weird that an agency would make such big moves AND then layoff a ton of people.
But that's how the Rain Agency rolls.
Don't be fooled by the fancy news release---Rain Agency is a disaster.