Justuno Upgrades Website Conversion Platform

Website conversion firm Justuno has rebuilt its platform to provide custom automation and other enhanced features.  

The goal is to meet “the gap in the market for effective, practical tools for conversion optimization,” say Justuno’s co-founders, Erik Christiansen and Travis Logan.

According to the company, the new features include:

  • Modular workflow builder to create visitor experiences with email campaigns
  • A mini-CRM for audience segmentation and data collection
  • Responsive design studio and expanded template library
  • Multivariate testing across a variety of elements

Christiansen and Logan say that what “ESPs did for email marketing automation" the company has "built for the website visitor experience.” 

The firm’s original pop-up tool can now power personalization and data collection, while scale overall optimization efforts, they add.

 

 

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