Exverus Media Wins New Belgium Brewing, Bell's Brewery

Data-driven media agency Exverus won the account for New Belgium Brewing and Bell's Brewery. The two craft breweries want to reach new customers via targeted campaigns.

New Belgium Brewing is known for its flagship beer, Fat Tire, as well as the IPA brand Voodoo Ranger. Bell's Brewery includes Two Hearted IPA, Oberon and Hopslam

Exverus Media will provide media strategy, planning and buying across linear and connected TV, streaming video, social media and direct media partnerships. The company will also track media impact on the brewery’s brand awareness and sales.

"We are excited to be working with Exverus Media to help us reach new people and build stronger relationships with our existing fans," said Shaun Belongie, Chief Marketing Officer of New Belgium Brewing.



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