• by Steve McClellan  @mp_mcclellan, April 4, 2023

Home maintenance and service provider Frontdoor is launching a new app for home repair and maintenance and Fallon and Chemistry are leading the charge on a national ad campaign to promote the launch. 

With the app a user can make a video call and get live support to fix problems with home appliances, plumbing fixtures and other home-related issues. The app also offers DIY tips, maintenance reminders, discounts on appliances and more. 

Fallon is handling the Frontdoor brand strategy and select creative duties with an initial TV spot which launched last week titled, We Fixed This Toilet.  

Chemistry is leading app UX and design, website development, digital display creative, social media efforts, all paid media efforts, and PR duties.