• by Steve McClellan  @mp_mcclellan, April 13, 2023

Wingstop Restaurants has appointed Stagwell’s 72andSunny as its new creative agency of record following a formal review. The appointment is effective immediately. The client previously worked with Leo Burnett, part of Publicis Groupe.

"This partnership marks the next chapter of Wingstop's growth story,” stated Michael Skipworth, Wingstop's President & CEO. "While 2022 marked our 19^th consecutive year of same-store sales growth, we continue to have a meaningful opportunity to scale brand awareness."