Global independent creative network Gut has appointed Pedro Porto, the former Director of Twitter Next Latin America, to the newly created role of Chief Content Officer. He will be based in Miami and will report to Andrea Diquez, Global CEO at Gut.
Porto’s key responsibilities include helping clients identify opportunities to create content that makes them more relevant to audiences and building impactful brand experiences. His work will focus on North America in the U.S. and Canada. Porto will also head GUT’s Content Department, alongside Chief Data Intelligence Officer Christian Pierre, which was launched last year and leads social and content communications on the agency’s clients’ owned channels, allowing them to react with content at the speed of culture.
The news of Porto’s appointment comes on the heels of GUT’s five-year anniversary, the recent opening of its new Amsterdam office (the network’s first in Europe), the appointment of Andrea Diquez as GUT’s first global CEO and the promotion Ricardo Casal and Juan Javier Peña Plaza to NA CCOs – all within the last year. Pierre was also recently appointed Partner at the agency.