Expensive giant Crumbl cookies in a fancy pink box are all the rage, especially with millennials, and marketing plays a huge part. "
The company has manufactured its own hype and turbocharged it
by announcing weekly cookie flavors
on TikTok as if they were limited-edition sneaker drops, with vaguely sensual, slow-motion videos
reminiscent
of Burger King commercials," per
The New York Times. "
The company has amassed 6.7 million followers
on the platform, more than Taco
Bell
and Starbucks
combined."Read the whole story at The New York Times »
