automotive

Chevy Chooses Environmentalist To Serve As Ambassador

Chevrolet is enlisting a Michigan activist and environmental educator as its newest ambassador. 

Meag Schwartz is the winner of its “Lead Dream Chaser” competition, which provides a three-month opportunity for one person to pursue their lifelong dream or passion project with $100,000 and the use of the 2024 Chevy Trax, which arrives this spring.

Schwartz, whose passion project is protecting and cleaning up the Great Lakes, was chosen by a panel of judges from hundreds of video submissions. She will share her journey on social media as she aims to highlight the natural beauty of the Great Lakes and its shorelines.

Known as “The Great Lakes Litter Lady,” Schwartz is a dedicated advocate for freshwater and dreams of growing her marine debris removal passion project, “Great Lakes Great Responsibility.” 

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“This is a dream come true,” said Schwartz in a release. “I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.“  

The all-new 2024 Chevrolet Trax is a small SUV offering the practicality of a compact car and the utility of an SUV. Larger than the previous Trax, it hosts more space for passengers and cargo, and an array of standard safety features and technologies.

The finalists for the Chevy Dream Chaser role were reviewed and scored by a panel of judges from Chevrolet, with the CEO of Kickstarter, Everette Taylor, serving as a guest judge. The judges scored each finalist according to five areas of weighted criteria. For more details and to see a sample of the finalists, visit ChevyDreamChaser.com.

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