NextRoll, a tech company that provides marketing software via two business units, AdRoll and RollWorks, has raised $50 million in funding from Capital IP.
The financing will enable the firm to “execute strategic growth initiatives and accelerate our software transformation," says Roli Saxena, chief executive officer of NextRoll.
RollWorks is an account-based platform for business-to-business marketing and sales teams, and AdRoll is a marketing and advertising platform for direct-to-consumer brands.
"NextRoll has a strong market position in not one, but two categories," says Capital IP's Managing Partner Riyad Shahjahan.
Shahjahan adds: "The impressive growth of their subscription software business, strong demonstrated retention and the strong foundations of their advertising heritage underscore their mission-critical product suite and the value they deliver.”