Lexus is hitting the road with Beyoncé’s concert tour alongside her BeyGOOD Foundation.
As the exclusive automotive partner of the U.S. leg of the tour, Lexus will support the superstar’s nonprofit with a donation to help small, minority-owned businesses.
Lexus will join BeyGOOD Foundation and its Black Parade Route to help small business owners impacted by economic inequities through a variety of grant opportunities and/or sustainability support services. Lexus’ donation expands the BeyGOOD commitment by providing an additional $10,000 each to two grant recipients in all tour cities.
The foundation launched the Black Parade Route in 2020 to promote Black-owned small businesses. The star committed $1 million to support small businesses in 10 cities in the U.S. as well as regions in the United Kingdom.
Throughout the tour, luncheons will be held to celebrate grant recipients in Chicago, New York, Charlotte, N.C., Atlanta, Los Angeles, Houston and New Orleans.
To reflect the rich futuristic feel of tour elements like costumes, Lexus crafted a one-of-a-kind LC 500 that includes a premium chrome-wrapped exterior and jewel accents on the mirrors, headlamp surrounds, wheel center caps and license plate frame.
The vehicle will accompany the tour in select cities and will be showcased at an interactive in-venue Lexus display that allows concertgoers to engage with the brand via a photobooth that includes virtual iconography from the tour set.