• by Fern Siegel , October 31, 2023

A new multichannel campaign for Uber One just debuted in the U.K. — and it stars Robert De Niro and Asa Butterfield from Netflix's "Sex Education."

The Mother agency did the creative work for "Best Friends," directed by Emmy-winning filmmaker David Shane ("The Board").

The spots, of various lengths, show the two actors riding around London and bonding over simple shared experiences: eating and going places.

The ad is running across TV, BVOD, cinema and digital. The spots are 60 seconds to three-minute formats.

In addition, out-of-home posters will augment the campaign, as will content created by social media influencers that include Pablo Rochat (@pablo.rochat), Dani Ha (@daniverdari) and Dominique Davis (@allthatisshe).

Maya Gallego Spiers, head of marketing UKI at Uber and Uber Eats, said the new campaign, about people who eat food and go places "is just about everyone."

Uber One, with one million members in the country,  lets members save money on Uber and Uber Eats. There are no delivery fees, but discounted rides and various perks, such as front-row seats to Disney premieres and the Rugby World Cup, 2-for-1 cinema tickets, and promotions at various restaurants.

Mother's client work includes Bliss Sofa, Dave & Buster’s, The Gay Blood Collection and Lullabombs.