• by Fern Siegel , February 2, 2024

Los Angeles marketing-ad agency Orci named Alexandre Carney as its vice president, strategic planning director.

Before this, Carney served as group strategy director at Cashmere, where he oversaw the agency’s work Marriott Bonvoy and Taco Bell as it culture AOR. As Orci’s strategic lead, Carney will spearhead accounts including Honda, Acura, ExtraMile, Chevron, Texaco and Paramount+

Marina Filippelli, CEO, Orci, said Carney's “dedication to the field of multisegment advertising, combined with his strong sense of cultural awareness, will further ensure that we continue to deliver incredibly relevant, but also increasingly inspired work on behalf of our clients.”

Previously, Carney played a central role in building the strategy department at Madwell, and has served in-house at Sylvain Labs and Undercurrent, as well as an independent consultant on projects for Republica Havas, BBH, thelab, Psyop, and McGarrah Jesse. His brand work includes Samsung, Bacardi, Google and General Motors.

Carney said he looked forward to helping Orci deliver "more needle-moving campaigns."