
Paramount+ is the first official streaming
partner of the National Park Foundation. The collaboration kicked off Monday, on Earth Day.
The alliance means Paramount+ will financially aid NPF's mission to preserve more than 420
national parks and help Americans connect with their natural beauty.
The network teamed with the Cartwheel & Co integrated-marketing agency to produce the live streams.
Nnational parks imagery can be viewed on Paramount+ here and
YouTube here.
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Paramount+ explores a new location every day this week, sunrise-to-sunset live streams of Yosemite National Park, Blue Ridge Parkway, Bighorn Canyon
National Recreation Area, New River Gorge National Park & Preserve, Everglades National Park, Death Valley National Park and Zion National Park.
Matt Aeberhard, a leading wildlife
filmmaker, served as consulting producer.
Throughout the year, Paramount+ will showcase new content and events designed to highlight our national parks.
Puja Vohra, consumer
marketing, Paramount+ and Showtime, said: "Through majestic live streams and enthralling content, we aim to inspire our shared multigenerational audiences to connect with America’s national
treasures and ensure their preservation for future generations."
The live streams are also featured in the Paramount+ "Earthly Adventures" collection, movies and series that celebrate
Earth. They include Smithsonian Channel’s docuseries "Aerial America" and "David Attenborough’s Great Barrier Reef."