• by Fern Siegel , June 4, 2024

Publicis has tapped Joel Lunenfeld as U.S. CEO of Publicis Media Exchange (PMX), Publicis Groupe’s global media platform that focuses on investment, innovation and product and agency empowerment.

Lunenfeld reports to Dave Penski, CEO of Publicis Media.

A longtime ad vet, Lunenfeld has led marketing and brand strategy for blue-chip brands, including X (formerly Twitter) and Abbott.

He was one of the first employees at Moxie in 2001, where he eventually rose through the ranks to become CEO in 2009. Lunenfeld also served as vice president, global brand strategy for Twitter from 2011-2017. He served briefly as Global CMO for Lingo, a biowearables division of Abbott.