• by Laurie Sullivan , June 6, 2024

Adobe Experience Platform's new AI assistant, now embedded in existing workflows across Adobe's cloud applications, is meant to enhance productivity, but new terms of conditions in its service updates are angering users.

The company announced the AI assistant integration on Thursday as a way to provide a conversational interface to automate tasks, simulate outcomes and generate new audiences and journeys.

The integration will generate entire marketing assets, from emails and web pages with copy, to design and images via Adobe Firefly. And it will deliver creative briefs that accelerate content production, auto-generated through existing assets such as PDFs, slide decks and Word documents.

Forthcoming capabilities will give brands predictive insights – the ability to simulate outcomes, answering in seconds instead of days such complex questions as “How many conversions should I expect from this segment?”

Predictive analyses are only made possible through generative experience models based on an organization’s unique data, campaigns, audiences and business goals in a brand-safe way and with a privacy-first mindset.

The technology -- now embedded in Adobe workflows -- enables users to determine media budgets and creative options, but Adobe's updated terms of service is making some uneasy once they realize how much access to content they must give up in exchange.

Companies like Adobe are being criticized for not taking enough safety measures. More specifically, Adobe has been compared to having “spyware-esque Terms of Service” that forces Photoshop and Substance 3D users to provide the company unlimited access to their projects.

A bullet point posted on X by one media outlet reads "Clarified that we may access your content through both automated and manual methods, such as for content review (Sections 2.2 and 4.1)."

Some responding to the post said they would move away from Adobe products, even if they had to sacrifice advanced features like new editing tools.

Some who posted on X were concerned about Adobe having access to their legal documents and creative pieces. 

The Official Twitter of Mark Kern, CEO & Designer, and former team lead for OG World of Warcraft. wrote on X that "When you cancel your @Adobe Creative Cloud, the sales team will contact you to ask if it was a mistake or why. (I know because they called me yesterday). Tell them you are against their new Terms of Service. Be loud. Get them to change it."