T. Rowe Price, the global investment management firm has selected Stagwell’s Code and Theory to transform its global digital footprint through a refreshed global design system and digital assets.   

The refreshed design system will function as a framework for reusable design components, guidelines, and standards that maintain a consistent and cohesive user experience across T. Rowe Price’s digital properties.  It will also streamline design and development processes, ensure brand consistency, and enhance efficiency and scalability, according to the companies.    

In addition to the global design system work, Code and Theory will refresh aspects of the client’s enterprise website, focusing on enhanced customization and personalization.   

Code and Theory brings more than a decade of financial services experience to the table having worked with brands like JPMorgan Chase, American Express, Citi, Allspring Global Investments, Citadel and more.    

Theresa McLaughlin, Head of Global Marketing and Digital Transformation, T. Rowe Price, said, “The best way to support our clients is to continually evolve and improve our digital experience. This refresh will put the client front and center as we look to exceed their expectations with the latest technological innovations available.”   

Earlier this year T. Rowe Price launched a new global campaign “The Power Of Curiosity,” (pictured above) designed to convey how active questioning conducted by investment professionals drives more informed insights that can better enhance the investment process.    

Publicis Groupe’s Digitas New York handled strategy, creative, and production, and Assembly (like Code and Theory, part of Stagwell) developed the media buying plan. The client spent an estimated $65 million on measured media last year according to agency research firm COMvergence.