Dickies Taps Backbone For Marketing, Influencer Management
- by Fern Siegel , August 15, 2024
Workwear brand Dickies, founded in 1922 in Fort Worth, Texas, has selected Backbone for affiliate marketing, influencer management and PR services.
Backbone will
promote Dickies’ workwear, saluting its heritage and reputation as a top choice for trade professionals across various industries.
Lindsay Burgor, senior manager, brand
PR and influencers at Dickies, said: “While Dickies has been a leader in the workwear field for over 100 years, both the industry and the needs of workers are changing. We’re confident
Backbone is the perfect partner to help us honor our tradition while addressing the modern needs of today’s professionals.”
Backbone client work includes Ooni, Ski Utah, Smartwool and Bank of the West.
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