• by Ray Schultz , Columnist, August 19, 2024

Marketing platform Listrak has expanded its app for Shopify to augment automation and personalization via email, mobile and push.  

The goal is to provide access to “more data, analytics and tools supporting predictability to drive meaningful outcomes,” says Ross Kramer, CEO of Listrak. 

Listrak is now part of a small group of apps that are integrated with Shopify Server Pixel data.

Listrak and Shopify share several clients, including Sol de Janeiro, Marc Fisher Footwear, 7 For All Mankind, Bluemercury, Anastasia Beverly Hills and Coola. 

“As e-commerce personalization becomes increasingly sophisticated, marketers have no room for error,” Kramer adds. 

According to Listrak, the enhanced platform features:

• AI Identity Resolution, via an integration with the Shopify server pixel. 
• AI-Powered Predictive Segmentation, leveraging models such as likelihood to purchase and lifecycle stage. 
• AI-driven product recommendations, built on identity resolution and unified customer data, 
• Data Sync, updating customer, order, and product catalog information from Shopify.
• Automated Coupon Generatio, providing  timely incentives for cross-channel triggered campaigns.

Clients can also leverage Shopify Tags and maintain compliance with integrated subscription management, Listrak says. The arrangement also provides custom profile fields synchronization.  

“We are leveraging the power of AI to ensure seamless cross-channel marketing that creates meaningful customer experiences, conversions and increases lifetime value," says “Leah Beitler, vice president, partnerships, Listrak.