• by Ray Schultz , August 19, 2024

Freestar, a monetization partner for content publishers and e-commerce sites, is partnering with Audigent, a data activation, curation and identity platform, to help publishers generate revenue without cookies. 

The arrangement provides Freestar publishers with access to programmatic demand from Audigent's 1,000+ advertising clients, thanks to the firm’s free Hadron ID cookieless solution.

Hadron ID allows Freestar to provide curation services to its publishers and help them drive incremental value from their first-party data. The partnership also includes integration with Audigent’s curation platform and DMP. 

“Forward-thinking strategies have been central to Freestar’s success story, so I’m thrilled that they have chosen Audigent to partner on the next chapter of innovation in data aggregation and activation,” says Jake Abraham, chief commercial officer, Audigent. 

Abraham adds, “This partnership provides access to our ID, our DMP and our curation platform, which form the foundation of how we deliver value from publishers to advertisers looking to navigate the rapidly changing media landscape, and prepare for a future without cookies.” 

Audigent’s Hadron ID and DMP solutions “help publishers package data in ways todays’ advertisers are clamoring for,” comments Heather Carver, chief revenue officer, Freestar.