Although it only accounted for three days of Nielsen’s now regular monthly "Total TV" and streaming share measurement, the Paris Olympics pushed up viewing results significantly over the June (2.5%) period and the year-earlier July 2023 period (3.5%).

Nielsen’s Total TV "Snapshot" measures total day viewing for persons two years of age and up, calculating Nielsen’s national TV panel plus streaming video ratings.

As a result, streaming TV scored another 40%-plus share in July, at 41.4% (vs. 40.3% in June), posting another record share level. July is now consistently a strong month for streaming TV.

NBCU-owned streaming service Peacock made sharp gains -- up 33% to a 1.5% share, for its best result ever, largely attributable to the Paris Olympics.

Two other streamers also posted notable rises: Amazon Prime Video up 12% from June (to a 3.4% share) and The Roku Channel adding 10% (to a 1.6% share).

Streaming video leader YouTube, in terms of viewing share, became the first streaming platform to exceed a 10% share in July (10.4%) -- up 7% from June. Second-place Netflix remained steady, with an 8.4% share from June.

The strongest streaming programming in July was Max’s “House of the Dragon” with 4.7 billion viewing minutes. In second place was Disney+ with “Bluey”, at 4.3 billion viewing minutes. Disney+ landed at a 2.1% share (vs. 2.0% in June), while Max remained steady at a 1.4% share.

The Paris Olympics on NBC Television Network lifted its viewing, but overall broadcast viewing dipped from month-to-month 20.3% in July versus 20.5% in June. Broadcast viewing was up 5% versus a year ago in July, when it had a 20.0% share.