• by Fern Siegel , September 4, 2024

Sandals Resorts has selected Leo Burnett as its agency of record supporting its Caribbean resorts, including the adults-only Sandals Resorts and family-friendly Beaches Resorts.

The win follows a competitive review. Previously, Sandals worked with HH Advertising.

First work from Burnett is expected in early 2025.

Adam Stewart, executive chairman of the Sandals Resorts companies, said: “The Sandals brands and Leo Burnett represent very similar narratives: both family-led, founder-driven brands fueled by innovation. This next chapter is brimming with excitement and opportunity as we bring forward the best of the Caribbean together.”

Unique Vacations Inc. will manage Leo Burnett’s support of the brands under the direction of Tony Cortizas, Chief Marketing Officer.

Britt Nolan, President-Chief Creative Officer of Leo Burnett, added: “There’s so much more to their story than people know. ... and we’re super-excited to help write their next chapter and show the world more.”

Sandals Resorts has 18 beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados, Grenada, Curaçao and Saint Vincent and The Grenadines.