• by Fern Siegel , September 11, 2024

For the fourth year, Captain Morgan has set sail for the NFL.

The league's official spiced rum sponsor has a fall promotional playbook that offers fans adventure, prizes and even the chance to score Super Bowl tickets.

The campaign by Anomaly, the brand’s creative AOR, includes billboards, a traveling vessel docking at various ports, and a new TV spot dropping later this fall.

Vayner Media is in charge of social posts. PHD is handling all media placements.

The action begins on game day, Sept. 26, with a novel sailgate — think tailgate on the water — cruising the Hudson River with Super Bowl champ and former New York Giants wide receiver Victor Cruz. A half-time set is courtesy of rapper Aminé. That large-scale push continues through Super Bowl LIX in New Orleans.

“With Captain Morgan, legendary adventure is what you get, and I’m pumped to kick off this epic journey by celebrating gameday with my crew in the sickest way possible,” said Cruz.  “We’re going all out. Want in? You know what to do — Follow the Captain and get ready to set sail.” 

The brand’s ship is sailing to different cities for game day weekend. To board, look for Captain Morgan icons and QR codes at bars, liquor stores, stadiums and social nets. Scan it and head to FollowTheCaptain.com. Or follow Captain Morgan on Instagram (@CaptainMorganUSA) and X (@CaptainMorganUS). 

Captain Morgan ads and billboards will appear throughout the football season in key state markets, including Texas, New Jersey/ New York, Arizona and California.

Creative work will also touch down at the University of Florida, Auburn University, University of Wisconsin, University of Michigan, University of Alabama, University of Minnesota, University of Illinois, Michigan State University, Ohio State University and Texas A&M.

Anne Nosko, vice president, Captain Morgan, said the campaign is “tapping into major moments in culture from now to Super Bowl LIX and beyond, with epic partnerships and legendary adventures, and we can'’ wait for fans to join us on the journey.” 

Select winners can score stadium tours, meet top NFL players or bag rink-side seats to see their favorite teams.

Diageo is the spiced rum’s parent company.