• by Fern Siegel , September 18, 2024

Fuse Create has added five new clients to its roster, a growth spurt for the Canadian agency. The brands joining the Toronto-based agency include:

• Gay Lea Foods Co-operative Limited: Fuse serves as creative and strategic lead for the dairy co-op's butter, sour cream and whipped toppings brands. Creative is now live, promoting its Limited-Edition Pumpkin Spice Whipped Topping product. This digital awareness program includes OLVs for social and static posts. The media plan includes ads on Flipp.

• Fujifilm: Fuse will handle the global imaging and info-tech company’s Fujifilm XM in-person event in October to showcase the power of image and video making.

• Metro Toronto Convention Centre: The agency is charged with generating awareness for MTCC as top destination for business events and conventions; creative arrives later this year.

• Grenade: The agency will handle the company's Spartan Race content in October and always-on social strategy for the UK’s sports nutrition brand.

• Chartwell: The Canadian retirement residences company selected Fuse to handle media planning and buying, which is already underway.

Aleena Mazhar Kuzma, SVP-managing director at Fuse Create, said: “Each account brings a unique set of challenges and opportunities, which we love. We look forward to embarking on these new relationships and to bring out ‘Turn Heads’ thinking to the work and their business.”

Fuse Create is part of Worldwide Partners, one of the world’s largest networks of independent advertising agencies, comprised of over 70 agencies across 40 countries.