• by Fern Siegel , September 19, 2024

The New York Giants is celebratory its 100th football season — and according to actor Chazz Palminteri, every New Yorker has a Giants story.

The "Giants Story" is a new spot touting its anniversary, produced by video agency Diamond View and creative agency Contino.

The creative plays on YouTube and the Giants' Instagram.

Palminteri ("A Bronx Tale," "Bullets Over Broadway") narrates the spot, which includes a century of archival footage, spotlighting the players, coaches and Super Bowl championships that define the storied team.

Contino Chief Creative Jon Contino said: “We realized that New York is a place where things are built upon one another. Relationships, buildings, organizations … everything has a foundation, but nothing is ever erased. It’s just made bigger and better. To us, this was the perfect metaphor to run with and the basis of our layers concept for the Giants' incredible 100th season.”

The Giants remain a Mara family-owned organization.