Crown Royal Tours 10 NFL Cities, Promotes Tailgate Fun

by Fern Siegel , September 20, 2024

Crown Royal is cheering on the NFL as its Official Whisky Sponsor with its "Kick Off with Crown" push.

Whistle worked with PHD Media to produce the campaign.

The Crown Royal Rig, an 18-wheeler with two large casks, is touring 10 NFL cities as a tailgate sensation. Social-first content runs across Whistle and various team's social channels. Upcoming cities include Dallas, Houston, Cleveland, Detroit, Cincinnati, Green Bay, Atlanta, Jacksonville and New Orleans.

Here is one of the Instagram posts.

The duo is sending Jenna Bandy, the sports creator, and Whistle’s in-house hosts, Casey Rieger and Elliott Georgiadis, to capture day-in-the-life video formats. The are documenting their stops, hosting trivia challenges and supporting the U.S. military through the Purple Bag Project.

“The Crown Royal Rig exists to bring excitement and deliver joy to football fans across the country with an emphasis on generosity,” said James Valdes, brand director, Crown Royal. is Crown Royal's parent company.

On the road to Super Bowl LIX, fans can visit Crown Royal's Instagram @CrownRoyal and @WhistleSports.

Team Whistle is a DAZN Group sports and entertainment media company. PHD's client work has included VW, Google and the British Heart Foundation.

ad campaign, agency, football, liquor

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