• by Fern Siegel , September 27, 2024

Little Caesars teamed up with San Francisco 49ers' tight end George Kittle to promote the new “3 Meat Treat," consisting of bacon, pepperoni and Italian sausage toppings.

The 30-second spot turns Kittle into a fictional sitcom aptly titled "The Kittles." The NFL pro talks to different versions of himself as each enjoys a box of Little Caesars. He even plays the family dog.

The ad runs on linear TV, streaming and social.

NFL and Little Caesars fans have weighed in on Instagram, suggesting the commercial be made into a series.

Little Caesars CMO Greg Hamilton said "to stay top of mind with football fans, we had to go over-the-top to become their go-to for delivery this season.”

Kittle has previously appeared in Little Caesar's marketing campaigns.

"Originally, we had the idea of George playing his three brothers, which lined up perfectly with the Three Meat Treat. But as the idea evolved, we realized we needed a setting that allowed the concept to really shine and be free to get as ridiculous as we wanted. And that’s where the sitcom spoof entered the chat," Jameson Rossi, group creative director, McKinney, told Agency Daily. "He nailed his performance."

McKinney's roster work includes Popeyes, Samsung, ESPN and Pampers.