• by Fern Siegel , October 8, 2024

Retailer Academy Sports + Outdoors selected McGarrah Jessee (McJ) as its agency of record. The win follows a competitive review.

Austin-based McJ will handle Academy’s brand strategy, creative campaign development, and media planning and buying. Academy plans to open 160 to 180 new stores in the next five years.

“We have an opportunity to surface, amplify and export the soul of the Academy Sports + Outdoors brand to new markets and new states. McGarrah Jessee has a proven track record of creating cultural icons and fostering passionate, borderline fanatical loyalty with other legendary brands,” said Chad Fox, EVP-Chief Customer Officer, Academy. 

“As the media landscape becomes more and more fragmented, we felt it was necessary to have one partner across design, creative, and media to ensure we drive consistency at every point of contact and project one voice to our customer.”

McJ’s AOR client work includes Frost Bank, Whataburger and Costa Sunglasses.