wine

Red Wine, White Teeth Come Together In McBride Sisters Wine, Colgate Collab

 

 

As the holidays approach, many of us will imbibe in more red wine in celebration or (more likely) as a means to deal with chaos of the season. Whatever the reason, McBride Sisters wine and Colgate have a collab that gives you both the grape and the means to remove the telltale purple stains from your teeth afterwards.

This week the two brands announced a collaboration on a new limited edition set.

The McBride Sisters Collection x Colgate Optic White Limited Edition Set is “designed to help everyone 'Live Life to the Brightest' this red wine season,” per the brands’ release. The set contains: McBride Sisters Collection Red Blend, Central Coast 2020; a compact mirror and two next generation Colgate Optic White Overnight Whitening Pens.

"We (Colgate and McBride) understand how important a bright smile is to helping people feel great about themselves and show up with confidence," said Diana Haussling, senior vice president and general manager,  consumer experience & growth, at Colgate-Palmolive North America in the announcement. "And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead."

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The McBride Sisters Collection x Colgate Optic White Limited Edition Set is available for purchase beginning today for $49.99 while supplies last, only at the website.

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