As the holidays approach, many of us will imbibe in more red wine in celebration or (more likely) as a means to deal with chaos of the season. Whatever the reason, McBride Sisters wine and Colgate have a collab that gives you both the grape and the means to remove the telltale purple stains from your teeth afterwards.
This week the two brands announced a collaboration on a new limited edition set.
The McBride Sisters Collection x Colgate Optic White Limited Edition Set is “designed to help everyone 'Live Life to the Brightest' this red wine season,” per the brands’ release. The set contains: McBride Sisters Collection Red Blend, Central Coast 2020; a compact mirror and two next generation Colgate Optic White Overnight Whitening Pens.
"We (Colgate and McBride) understand how important a bright smile is to helping people feel great about themselves and show up with confidence," said Diana Haussling, senior vice president and general manager, consumer experience & growth, at Colgate-Palmolive North America in the announcement. "And this collaboration is all about that — embracing life, enjoying a glass of wine, and knowing brighter smiles are ahead."
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The McBride Sisters Collection x Colgate Optic White Limited Edition Set is available for purchase beginning today for $49.99 while supplies last, only at the website.