• by Tanya Gazdik , October 24, 2024

Lululemon and Fanatics are partnering with the National Hockey League to develop a new line of premium NHL fan apparel. 

The products will be available for purchase beginning Oct. 29 across several retail locations and digital storefronts, including the Fanatics network of online sites throughout the U.S. and Canada, Lids stores and venues they operate, including the flagship NHL Shop NYC in New York City, and at participating team venues.

The new apparel line will feature 11 NHL teams for the 2024-25 season, before expanding to a full 32 team assortment for the 2025-26 season. 

The initial product release will include some of lululemon’s most popular products across men’s and women’s categories, embellished with team marks, including the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.

NHL is also extending its deal with the Navy Federal Credit Union. The multiyear extension includes Navy Federal maintaining its status as the official military appreciation partner of the NHL. 

The partnership focuses on recognizing and supporting veterans, active duty service members and their families at NHL tentpole events, in broadcast and across the NHL’s digital and social platforms.

Finally, Hockey Fights Cancer, a joint initiative of the NHL and the NHL Players’ Association, returns with AstraZeneca as its sponsor. 

The goal of the initiative is to fundraise for cancer research, creating meaningful touch points with communities through tentpole events and storytelling. It also aims to educate and empower more fans to learn about cancer risk factors, as well as take action to get screened for certain cancers as appropriate.