Interpublic digital agency Huge today announced a batch of new clients including Lowe’s, Foot Locker, Dr. Martens, and others, which it said highlights the agency’s ability to reshape customer journeys with recently developed AI-driven solutions.  

Huge restructured last year and repositioned as a creative consultancy. Since then it has periodically announced new AI tools to spruce up its arsenal and tailored to help clients meet evolving consumer demands. 

For example, earlier this year it unveiled a new product to help brands better understand the cultural trends important to their customers.  

While Huge and sibling digital shop R/GA have both taken steps to upgrade their offerings over the past year, IPG confirmed on its third-quarter earnings call that the agencies have been reclassified as “held for sale.”  IPG CEO Philippe Krakowsky went further noting that the company was a “good way down the track” in its effort to sell the two agencies.     

As to the new clients announced today, Huge CEO Lisa De Bonis stated, “Our recent partnerships demonstrate the growing demand for intelligent experiences that are not only innovative but drive real impact."   

She added that the agency’s revamped approach is “transforming how brands connect with their audiences, designing human-centered experiences that foster lasting engagement and business growth."  

For Lowe’s the shop said it was creating a comprehensive user experience across Lowe’s web and mobile platforms.   

For Footlocker’s flagship 34th Street reopening in August, Huge said it “designed and enhanced” the in-store experience with fresh digital engagement. Highlights include an interactive, AR-powered experience that featured a photo booth and custom sticker creator. 

The Dr Martens remit includes collaborating with the fashion icon to express the brand’s “timeless identity” across digital channels.