After two decades of working with a wide range of private-sector industries, Stagwell’s Code and Theory has launched a Government Experience Practice.   

According to the agency, the new GX unit will utilize the agency’s strategic consulting, technical capabilities and user-focused design expertise to help modernize government services.   

The operation is being led by Dominic Sale, a federal government senior executive with 30 years of industry experience. For roughly half of that time Sale has been inside government, serving in the White House Office of Management and Budget and the General Services Administration (GSA), where he led high-profile government-wide initiatives, and restructured GSA's Technology Transformation Service.  

He also served as chief data, analytics and reporting for the executive officer of the President. 

“Every industry is being transformed by AI and other emerging technologies,” stated agency co-founder Dan Gardner. “Government is no exception. At the core of our mission is to better serve U.S. citizens and bring the best technology and creativity to provide new and better solutions for government experiences.”