Advertisers Are Optimistic About Spending On Streaming Media
- by Robert Williams , November 6, 2024
Advertisers are optimistic about connected television and over-the-top media channels, with three out of five saying they planned to increase spend on those outlets this year, according to a study that Premion commissioned from Advertiser Perceptions.
As they increase their streaming budgets by an average 21% from the prior year, …
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