Cumberland Packing Corp., known for its In the Raw brand, named Broken Heart Love Affair as its AOR for North America.
The Toronto-based agency will focus on brand strategy and future marketing campaigns.
Broken Heart Love Affair’s first work for In The Raw rolls out in spring 2025.advertisement
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“In this highly competitive category, creating resonance and salience with consumers can provide a huge advantage,” said Jay Chaney, Partner-Chief Strategy Officer at Broken Heart Love Affair.
The agency’s roster includes Burger King, Dairy Farmers of Ontario and Destination Ontario. In May, World Vision Canada named BHLA its creative/strategy AOR.