• by Fern Siegel , November 12, 2024

Arthur Elliott has tapped Michael Rivera as its new CMO.

Rivera reports to Andy Pfeiffer, president-partner of the Charlotte, N.C. marketing-ad agency.

“It’s not every day you meet someone who can shift the trajectory of an entire company. Michael is that person. He doesn’t just bring ideas. He brings a mindset that raises the bar for everyone around him,” said Pfeiffer.

The new CMO is charged with expanding the agency’s creative footprint across diverse sectors.

Previously, Rivera served in various leadership roles at agencies within WPP-Omnicom networks. His most recent post was Chief Creative Officer at Amp. He has worked with many of the world's top brands, including Corona, Meta, Starbucks, McDonald's and Blue Cross Blue Shield.

His 20+ ad experience spans global brand development, integrated marketing, digital helped develop campaigns that blend AI with brand storytelling.

Rivera added: “Arthur Elliott’s commitment to its clients' growth through innovation, its team and its values is inspiring. Together, we’ll drive the kind of creativity and strategy that transforms brands and deepens their relevance in a rapidly evolving world.”

Arthur Elliott client work includes Napa Auto Parts, Gardaworld Federal, Johnson's Landing and Smith Brothers.