• by Fern Siegel , November 14, 2024

MikeWorldWide has launched Everywhere, a new AI-focused social and influencer agency.

The new agency is centered on personalization, optimizing performance and fostering greater audience connections across digital channels.

Everywhere will operate as an in-house social-media marketing agency supporting new partnerships and existing clients with real-time analytics, platform-specific social strategies and creator partnerships.

“We’re entering an era where AI can be used to elevate the creativity and strategy behind social content, influencer partnerships and paid campaigns — allowing us to be faster, more adaptive and hyper-relevant for our clients. Everywhere brings these tools to life, enabling us to meet audiences wherever they are.” Megan Hueter, managing director, Everywhere, told Agency Daily.

Agency consolidation, she believes, is poised to create a dynamic where cost of entry is high for many brands without big paid budgets. Influencer programs will be more one-size-fits-all than audience-first, and the quality of client service will suffer.

“Brands need a nimble, agile partner who can operate at the speed of business — and social, in this case. “Everywhere is designed for brands that understand the value of both data and storytelling. With AI woven into the core of our strategy, we create campaigns that are not only timely and engaging, but also deliver precise, measurable results,” Hueter added. “Our goal is to set a new standard in digital and influencer marketing.”

MikeWorldWide is an integrated PR agency that offers creative, digital and integrated marketing.