Hanson Dodge announced that Kate Schroeder will join the agency this month in the new role of group media director.    

She will report to Jeremy Whitt, executive media director, and assume lead day-to-day responsibilities on the agency’s newest and largest account – LIXIL Americas – including its key brands American Standard and Grohe.   

Schroeder spent several years as a media supervisor at Starcom Worldwide. She also served as vice president, group media director at Cramer-Krasselt on accounts like Johnsonville, BRP and USDA’s Paper and Packaging.  

Hanson Dodge launched its media operation just prior to COVID and offering has grown sharply since it began.  Today, media accounts for 25% of agency revenues and approximately one-third of staff.  Other media clients include Ruffwear performance gear for dogs, and NOW Foods.