Fandom platform Fanatics has tapped industry-veteran Jeremi Gorman as senior adviser to oversee integrated brand and marketing efforts.
The former Netflix ad executive is tasked with overhauling and expanding Fanatics’ global advertising business.
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The revamped offering will take a platform approach to the company's marketing efforts, incorporating each of Fanatics' businesses – Commerce, Collectibles, Sportsbook, retail media operation Fanatics Live and Events. The idea is to create multi-faceted brand partnership opportunities as well as creating a cohesive and unified advertising story for the company.
Previously Gorman was president of worldwide advertising for Netflix, a post she left in 2023. Since then, she’s been an angel investor in several startups.
Prior to Netflix she was Chief Business Officer at Snap Inc.